I wrote this about our transfer activity a few weeks back (before we broke our transfer record)
http://lookbackinmildbewilderment.blogspot.co.uk/2014/06/the-global-search.htmlIn it I highlighted what to my mind what a successful transfer strategy looks like, to date I think we are at least attempting to follow the script
1. Build a team - While it is impossible to really know how it will all fit together thus far our actions seem to be moving to a plan i.e. we are short of full backs we've gone out and bought some.
2. Research Research Research It is plain we are carrying out due diligence talking to players and coaches who have worked with our signings.
3. The Wisdom of Crowds From comments made by Irvine and Burton the scouting department is certainly back in the loop.
4. Multiple Targets We have not got every player we have targeted Creswell and Riviere for instance have gone elsewhere but we still have 6 new players so plainly we haven't wasted time pursuing the unattainable
5. Target Players on the Up Escalator Certainly there might be a slight concern about Lescott and Baird in this regard but the bulk of our business seems to be focussing on players in their early to mid 20's
6. Plan for Failure I think the third year of Lescott's deal is dependent on appearances
7. Never Shop at Harrods Thus far we haven't paid a fee for an English based player. It would not surprise me if we don't and that is not a bad thing.
Ultimately we have to operate smarter we simply don't have the financial muscle of two thirds of the division and hopefully this window will see us find our range again in the market.