Author Topic: Director of Communications - Martin Swain  (Read 11729 times)

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PsalmXXIII

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Director of Communications - Martin Swain
« on: August 01, 2014, 09:34:47 AM »
Martin Swain, former Express and Star journalist is now WBA's Director of Communications.

Looks like the club are sorting out their PR

http://www.wba.co.uk/news/article/martin-swain-appointed-as-director-of-comms-1796571.aspx

don1thedon

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Director of Communications
« Reply #1 on: August 01, 2014, 09:37:04 AM »
http://www.wba.co.uk/news/article/martin-swain-appointed-as-director-of-comms-1796571.aspx

Extract:
Chairman Jeremy Peace said: “We took a long, hard look at all aspects of the club’s operations at the end of last season and decided this was another appointment which we needed to make with some urgency.

“I fully recognise that the season ended with everyone relieved to have maintained Premier League status and our supporters registered their discontent on a range of other issues.

“I believe that as Director of Communications, Martin can begin and lead the task of healing some of those tensions and build a new way forward to ensure this perceived gap between club and supporters is closed.

“I know the fans want that, as do I and the rest of the board. We have to go forward together.

“Beyond that lies the wider task of the club’s media operation. Martin is an experienced and well-regarded figure within the football media industry with an advanced knowledge of this club’s community and heritage. I am delighted he accepted the post.”

don1thedon

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Re: Director of Communications - Martin Swain
« Reply #2 on: August 01, 2014, 09:38:37 AM »
Ha, beat me by 3.  ;D
I sure the mods will sort the duplication ...

Albionic

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Re: Director of Communications
« Reply #3 on: August 01, 2014, 09:39:14 AM »
Good move, well motivated,
I suspect Chris Lepowski will have a different view though
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royhan

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Re: Director of Communications - Martin Swain
« Reply #4 on: August 01, 2014, 09:54:44 AM »
An excellent move by the club. I am also delighted that they have appointed an experienced sports journalist to the role who will know what the supporters expect to read and hear about the club. I hope JP doesn't have the reins too tight around him.

WBAinDEVON

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Re: Director of Communications - Martin Swain
« Reply #5 on: August 01, 2014, 10:07:46 AM »
Is he a Wolves fan.More stability behind the scens can only be good
« Last Edit: August 01, 2014, 10:12:39 AM by WBAinDEVON »
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robnewbold

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Re: Director of Communications - Martin Swain
« Reply #6 on: August 01, 2014, 10:08:53 AM »
Spot on again.......cannot fault the principle or the appointment......needed to be done.

Fair play to JP , again admitting the failures of last season and how he is responding to our displeasure.

There never seems a day goes by recently without some positive developments coming out, the dark, dark days of May seem a distant memory at the moment.......just a couple of wingers and a forward to go and paradise awaits.


joeymayo

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Re: Director of Communications - Martin Swain
« Reply #7 on: August 01, 2014, 10:24:18 AM »
Is he a Wolves fan.More stability behind the scens can only be good

If memory serves me right this man used to work at the Birmingham Post & Mail many moons ago, if he's the same man I'm afraid you will find he worships the claret and blue mob  :o

wbarenno

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Re: Director of Communications - Martin Swain
« Reply #8 on: August 01, 2014, 10:24:33 AM »
Is he a Wolves fan.More stability behind the scens can only be good

I dont think he is. I always read his column in the paper. Great move by the club

east-stand-nick

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Re: Director of Communications - Martin Swain
« Reply #9 on: August 01, 2014, 10:25:29 AM »
If he's a professional then it shouldn't matter who he supports. He's being paid to do a job for us.

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Re: Director of Communications - Martin Swain
« Reply #10 on: August 01, 2014, 10:32:08 AM »
Communications has been something we as a club have been chronic at for a good while. I see this as a huge positive appointing a local journalist and a high profile one at that.


Good move Jeremy Peace.

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Re: Director of Communications - Martin Swain
« Reply #11 on: August 01, 2014, 10:43:54 AM »
I wonder if CL was offered the position?
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Re: Director of Communications - Martin Swain
« Reply #12 on: August 01, 2014, 10:50:22 AM »
I wonder if CL was offered the position?

I doubt he was even considered, with all due respect to Chris I think Martin Swain is a much better candidate for the role.

charliemike

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Re: Director of Communications - Martin Swain
« Reply #13 on: August 01, 2014, 11:30:36 AM »
Absolute top appointment . This a man with 25 years of the local area .

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Re: Director of Communications - Martin Swain
« Reply #14 on: August 01, 2014, 01:02:38 PM »
Another excellent appointment by JP.

Those asking if he is a Wolves/Villa fan, Swain has maintained for decades that he follows no particular team and never has done, probably why his opinion has always been so respected by fans from across the Midlands as he has no angle or agenda.
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baggie53

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Re: Director of Communications - Martin Swain
« Reply #15 on: August 01, 2014, 01:09:28 PM »
Another excellent appointment by JP.

Those asking if he is a Wolves/Villa fan, Swain has maintained for decades that he follows no particular team and never has done, probably why his opinion has always been so respected by fans from across the Midlands as he has no angle or agenda.
I makes no difference who he supports, he is paid to do a job. All players have their favourite clubs, but most still do their best for the club that employs them
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Re: Director of Communications
« Reply #16 on: August 01, 2014, 01:14:37 PM »
Good move, well motivated,
I suspect Chris Lepowski will have a different view though

I dont think he will at all.

CL tweeted that he will be a major loss to his industry
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Albionic

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Re: Director of Communications - Martin Swain
« Reply #17 on: August 01, 2014, 01:16:27 PM »
Telling comment from the official site

The chairman confirmed that, further to Martin’s appointment, the board will shortly take delivery of an independent audit of the club’s marketing and communications operations which will provide further guidance for future strategies

JP has spent money to re-assess, that is a sign that he is serious about correcting the errors of last season.
has to be welcomed IMO
Lovin the championship, just lovin it !

hardtobeat

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Re: Director of Communications - Martin Swain
« Reply #18 on: August 01, 2014, 01:25:27 PM »
Another excellent appointment by JP.

Those asking if he is a Wolves/Villa fan, Swain has maintained for decades that he follows no particular team and never has done, probably why his opinion has always been so respected by fans from across the Midlands as he has no angle or agenda.
A sports journalist that hasnt or doesnt support a particular team,hard to believe. Did he not cover rugby (Moseley primarily) when he was at the Post and Mail?
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kirk

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Re: Director of Communications - Martin Swain
« Reply #19 on: August 01, 2014, 01:48:08 PM »
Will this be the end of the dross called the express and dingle?
It's easy to have faith in yourself and have discipline when you're a winner, when you're number one. What you got to have is faith and discipline when you're not a winner.

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Re: Director of Communications - Martin Swain
« Reply #20 on: August 01, 2014, 02:00:04 PM »
This sounds a good move by the club, and there's no question that the communication between the club and supporters, particularly during our problematic last season, was lacking at times.

So credit to the Albion for being proactive in addressing the issue. 

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Re: Director of Communications - Martin Swain
« Reply #21 on: August 01, 2014, 02:00:17 PM »
Seemingly doing alot of positive things this summer, hopefully it continues.

Decent appointment.

teaguey

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Re: Director of Communications - Martin Swain
« Reply #22 on: August 01, 2014, 03:40:31 PM »
Telling comment from the official site

The chairman confirmed that, further to Martin’s appointment, the board will shortly take delivery of an independent audit of the club’s marketing and communications operations which will provide further guidance for future strategies

JP has spent money to re-assess, that is a sign that he is serious about correcting the errors of last season.
has to be welcomed IMO

This was what i picked up on most positively, i have been very disappointed at our marketing and branding over the last few years.
The season ticket renewal packs (apart from this years awful terraced street one) were great but were not representative of our overall club marketing and branding.

When compared to wo1ve5 and the vile we really are 3rd fiddle in terms of marketing and branding quality (fan wise), through the web but also and more importantly through the stadium.

So im hoping to see some postive marketing aimed at making us 'feel' more attached. Because thats all it needs to do. Be an illusion.

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Re: Director of Communications - Martin Swain
« Reply #23 on: August 01, 2014, 04:26:36 PM »
Another excellent appointment by JP.

Those asking if he is a Wolves/Villa fan, Swain has maintained for decades that he follows no particular team and never has done, probably why his opinion has always been so respected by fans from across the Midlands as he has no angle or agenda.

Sorry to disappoint you here but I was employed by the said newspaper and believe me he's a villain.

BB74

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Re: Director of Communications - Martin Swain
« Reply #24 on: August 01, 2014, 04:53:11 PM »
What exactly does this new role entail?