Again, feel the need to pipe in when I see comments about fans expectations. It is perfectly reasonable as a fan to want to see the club target players who have the potential to grow, who have the potential to both get us promotion and then make the step up to the next level, it's perfectly reasonable for fans to want to see permanent signings rather than a loan army given the fact it hasn't served us well enough in recent years and it's perfectly reasonable for fans to want to see us scout from a wider pool than just what's available in the championship market. Longer term thinking, including an imaginative scouting strategy gave us what, an 8 year spell in the top flight at the turn of the last decade? Understandable why that should be the aim.
Hugill will likely be a useful asset this season, but his signing doesn't speak that well for the long term strategy. To me, it's a long term road to simply falling back into being just another championship club.