I think the atmosphere was a mix of tired/hung over fans and boring entertainment. I'm not saying everyone there was drunk and all that, but most people would have stayed up to see in the new year and then got up fairly early to watch an early kick off.
£40 is a rip off. It's the way football is going though. I just wander, IF we ended going down, how much can you see ticket prices being in the Championship? I doubt there would be many who would pay over £25 a ticket.