I work in marketing and if you knew how bad WBA is compared to other football clubs you'd want us to up our game.
It's so easy to get "Dear [Your name here]", I honestly don't understand why we don't.
It may be easy to put a name, of course. But if we did how many people would say 'my god the club put my name on the piece of paper I'm going to immediately throw away. Aren't they amazing!'
The effort and slight cost of printing each with a different name, making sure the right name is stuffed in the right envelope and delivered to the right people, for absolutely no gain is so silly to complain about. Print out 16,000 of the same letter, smash one in each envelope and send out, job done. Oh and put in a freebie car sticker too.
I would hope if we do revert to putting names on that otherwise pointless bit of paper, those complaining would frame them if it's a big enough deal to complain about.