Southampton and the like buy potential, they see beyond a season or to, they make money off their investmants, we buy then either make a loss, or have to give them away due to their old age. No revenue gained to invest, dead money, stagnation.
Hence our squads average age.
I agree with Brunty and Mozza average players no one would buy and the next time their contracts are up they will walk, squad players who have no real value, but that does not mean they have not contributed.
Ambition?
Lacking for years!