It's very difficult to see this season going well based on the current trajectory.
As expected almost everyone from last season is leaving, but the biggest concern here is the poor fees for the players. In 07/08 we lost players but we got good fees for the time and were able to reinvest, we've lost players for relatively nothing by todays standards this time. 6m for Dawson doesn't go far, 5+5m Rodriguez won't even buy a decent championship striker.
In 07/08 we were able to rebuild but crucially we kept some key players - people like Greening, Robinson, Phillips, Gera were all instrumental this season. This time round we're losing it seems almost all quality and just left with the ones who are average at best at this level.
Then this is all exacerbated by the transfer window ending in a month now. We've made one signing - a loan without a view to a permanent - and don't seem any closer to doing any business. Pre-season is basically wasted and we'll be parachuting players in late on hoping they gel.