New look for Premier League from 2016/17Today sees the launch of an exciting new visual identity for the Premier League which will be used from Season 2016/17 onwards.
Working in partnership with global agency DesignStudio and Robin Brand Consultants the League has created a bold and vibrant identity that includes a modern take on the lion icon – a symbol that is part of the competition’s heritage – which is flexible in digital and broadcast formats.
“From next season we will move away from title sponsorship and the competition will be known simply as the Premier League, a decision which provided the opportunity to consider how we wanted to present ourselves as an organisation and competition," Premier League Managing Director, Richard Masters, said.
Exciting new visual identity launched for Premier League from Season 2016/17 onwards
Today sees the launch of an exciting new visual identity for the Premier League which will be used from Season 2016/17 onwards.
http://www.premierleague.com/en-gb/news/news/2015-16/feb/090216-new-look-for-premier-league-for-2016-2017.html