I hate Villa but there does seem to be an OTT reaction here. They made the CL so what? They ain't winning it, arguably losing the Conference was the bigger deal
Increased TV revenue and sponsorships will raise their profile as well as profits allowing them to potentially attract players of a higher calibre. They don't have to win the Champions League to benefit from being in it and making further progress. That's what.
On the other hand they could spaff the increased revenue down the drain with a number of duff signings and bang their heads against the wall trying to establish a place higher up the food chain and implode. Hopefully. But then we all know how bloody spawny they are.