Just doesn't make sense to me. The owners (a large number of faceless Chinese business people, fronted by Lai) put £200m down to buy the club, and then let the value crash down to £50-70m by making a series of useless footballing appointments which has left us as a Championship club with no parachute payments and few sellable assets. All the while using every loophole in the book to take out what? less than £10m from the club?
They must have thought relegation wasn't a possibility when buying the club. And now they're panicking trying to recoup anything they can before a sale. It's the only thing I can come up with. But then it doesn't make sense why they didn't sell to the highest bidder after the Bilic promotion, we were always coming straight back down.
There are many layers to this but here are a few thoughts.
1. They paid too much to such an extent that no matter what happened they were never going to recoup their initial investment.
2. Additional funding if it was readily available (it probably never was) was definitely seen as being in the throwing good money after bad category. Besides which Peace has sold the club on the basis it could pretty run on at break even and maintain Premier League status. Although the personnel and the model that enabled this had been pretty much discarded by the time the club was sold.
3. In China both the political and economic environments turned sour. What the Chinese Government wanted was a successful National team what they got was a bunch of newly enriched champions of Chinese enterprise throwing huge amounts of money at football clubs both home and abroad against the backdrop of a slowing economy. The brakes were very rapidly applied on any future investment and football club ownership is not the political winner many thought it would be quite the contrary.
4. COVID probably killed the prospect of the club being sold when were promoted. Maybe this was a misjudgement on the part of the owners but buyers for a football club were pretty thin on the ground at the height of the pandemic.
It could have been different but it always returns to point 1 they paid way too much.
We are the unloved child of a short romance between the Chinese mega rich, Chinese soft power and an opportunistic football club owner. Nobody knows what to do with us, least of all the current guardians.