'Clubs like Albion' is the right term unfortunately.
To us fans the club is special, nobody else could care less in modern day football.
If we want to be competing with the best the premier league and europe are the place to be, next week the premier league kicks off, we all know before a ball is kicked that one of Man United, Man City, Chelsea, Arsenal, Tottenham or Liverpool will win the league with three others from that group taking up the champions league place.
It will be the same next season, and the season after, and the season after. Every other club know they can finish between 7th and 20th, you are one bad season away from being relegated without ever having the chance to win the league - Bolton, Middlesboro, Wigan, Blackburn, Villa, to name a few, all established premier league clubs who went down, we followed the pattern, it happens eventually.
That isnt anything that Albion have done wrong, or the other 85 professional clubs in the country, its just since the premier league took off the door is closed at the top, Blackburn won the league when it first started and Leicester won it but in the 25 odd years of the premier league i think the winner has come from the top 6 clubs. Even more so now as they get richer but other than Leicester, i cannot think of a club outside the usual top 6 who have made the champions league in the last 10-12 years.
I wish i could see Albion teams of the 50's, 60's and 70's who won stuff, entertained, etc or at the start of the season think we may win the premier league but modern day football just doesnt allow it to be done at the very top, like say above, thats not just Albion, its the same for pretty much every other club.
When Lai took over for his first full pre-season we had just finished 10th (after being 8th for ages we messed it up last day) we added an england left back (Gibbs) one of the most successful midfielders in europe of recent years (Greg) a striker who was quality before a couple of injuries (JRod) a midfielder who had won everything and was very well respected and appreciated at every club he had been at (Barry) broke our transfer record to sign a potentially top winger (Burke) all additions that on paper should of at least cemented a top 10 finish and you would hope adding to what we had, meant we could push on in the cups.
As it happens most of those signings didnt work out, managers were sacked and we got relegated, but that was all on the pitch.
Genuine question, with modern day football how it sadly is, what do people think Lai's ambitions should be? What do fans want him to do?
As a side note regarding Wolves, said it previous, actions speak louder than words. There has been many a false dawn at the custard bowl, nobody gets carried away quite like a dingle and then goes into meltdown when it doesnt work. They added that new tier to their ground a few years ago, it wasnt until Xmas just gone it had anybody actually in it when they won a few games, Give it a season or two and if they are back down it will be empty again.
I believe FOSUN had a meeting last week didnt they and they have already started to try and calm the Wolves fans down a bit by saying they wont be chucking unlimited funds at it, they are in it for the long term, want to build and develop the club properly, etc, ie - doing what pretty much what every other club in the country is trying to do, FOSUN didnt make billions by wasting money on stuff.
That is definitely one thing Lai could do better is communicate more because some fans love to hear that sort of stuff, like i say me personally i dont care what he says, its what he does, but everybody is different so i understand plenty like to hear what he says.