OK here is my thoughts.
I had been quite worried about the potential new ownership of the Club, especially when you see and hear what is coming out of some of the other newly purchased teams.
The Club ownership business model which they all seem to use is... Buy a Team and hang your brand name all over it. The Club's fame builds your Brand's name in the European/World market place to try to increase your profits.
So far reported our new Owner has a different take on it. Buy a Team and hang the Club's Logo on your business to increase the fame of the Club, to increase it's fan base / turnover, which generates your profit.
It is a big difference and at this moment I like the sound of it.
EDIT: and just to mention that Palms major client is the Chinese Government so it is not like they need to World Advertise.