Some people here seem to be labouring under the delusion that we are a big club. We are not (in Premier League terms.) Our average attendance is one of the lowest in the league. Our commercial income is one of the lowest in the league. Our brand recognition is one of the lowest in the league. It's really not helpful to bang on about our history, or the trophies we won 50 years ago or more. Football has changed, and it's now all about money - something our club has never had a lot of. Simply holding our own in the Premier League is an achievement.
For those hoping for a foreign billionaire to come in and splash the cash, realistically, how often does that work? How's that working out for Blackburn, or Cardiff, or Birmingham? The fact is that 7th is realistically the best we can hope to achieve in the Premier League - and I hate that about modern football.
Our average attendance is one of the lowest in the league because under Peace the ground has become smaller.
Our commercial income is one of the lowest in the league because Peace has not got the nous to sell the club to the public.
Our brand recognition is one of the lowest in the league because Peace puts Albion out to play in unrecognisable strips instead of listening to the fans preferred choice.
Football is all about money now,...damn right it is and Peace refuses to pay realistic prices for decent players,frustrating managers in the process. The reason we need a rich investor,or even an investor that spends money on players instead of shares.
Simply holding onto a place in the premier league is an achievement in itself.
Bloody hell,he's even got you thinking like him now.
Keep aiming low and you will never be disillusioned, but you will never taste ecstacy either.