Just thinking about this topic and it occurred to me that a club in our position may be able to attract a different type of investor (foreign or British) who is looking at a different model compared to existing Premier League owners.
With FFP restrictions and our healthy finances it may well be an opportunity for a new owner to come in and essentially keep things on an even keel (in a way similar to JP has) as opposed to coming in and throwing money around to either (pay off existing debts, fund a new team that will get promoted out of the Champ and into the Premiership, or in the case of Man City and Chelsea, taking an already established large team and turning them into title contenders).
It could be that the new owners are aware that they can’t act like sugar daddies in the same way the owners at Fulham, QPR and to a lesser extent Villa have done in recent years and try to buy their way to the top of the league. They might be happy increasing the spending above what we are used to while not letting things get out of control financially in the hope of toppling the big 4.
I imagine a new owner may look to expand things on the commercial side, move us into new markets from a publicity perspective while slowly trying to fund the team to the point where it is challenging for Europa league places and going on decent cup runs.
That way the club wouldn’t be put at risk financially (neither would their personal fortune) and the new owners would still get all of the personal\business publicity that a lot of these guys\organisations are seeking by owning a Premier League team.
I think the sugar daddy days are over (as has been discussed here previously) but I still think there are a number of reasons why a club like the Albion would be an interesting proposition for investors looking to get into football for commercial reasons.