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West Bromwich Albion FC / The Director of Football debate
« on: October 11, 2022, 04:17:06 PM »
Thought it might be worth starting a thread on Director of Football as it gets a mention in various other debates. My feelings are it's an absolute necessity and we are one of few clubs of our size without one.
Only clubs in top 6 of Championship without them are Sheff Utd and Burnley (who had Wilder and Dyche in long-term management roles where they were top dog in a 90's style Ferguson role). Not the direction of travel any longer.
Based on a quick google, 18 out of 20 Premier League clubs have a Director of Football (or equivalent), with West Ham and Everton being the exceptions. All last seasons three promoted clubs have them, while over half of the Championship do.
Luke Dowling was the last man who held the position but we have since discarded it in favour of a CEO + manager double act... with questionable results. Dowling was the wrong man in a role that needs filling.
A good DoF (in the Dan Ashworth mould) would be vital in bringing some stability to the club. They are almost more important than managers/head coaches in the modern game, with more medium to long term focus.
For me, the ideal set up would be a Head Coach (a proper tracksuit coach on the training pitch taking the lead role in training, not handing over day-to-day responsibility to their staff), alongside a Director of Football appointing the Head Coach, appointing staff, overseeing recruitment (alongside Head of Recruitment/Scouting), overseeing youth team, helping youth players integrate into first team squad, keeping an eye on potential next managers.
Then a CEO to handle non-football matters - a CEO is a corporate role and they should have no business passing judgement on football matters. They're people with business/marketing/financial backgrounds and they should keep their focus on that. CEO's shouldn't be the lead voice on football matters. Only successful exception I can think of is perhaps Karen Brady. And even then, patchy record in her 30yrs experience. Beyond that, nada. I stand to be corrected.
On recruitment - any DoF worth their salt would look at Ian Pearce's track record and get him to pack his bags and replace him with someone suitable. A club of our size needs a pan-European scouting network, backed up by data and analytics.
Brighton and Brentford are testament to its success and it's a mark of how far we behind the times we have fallen that we are now looking at clubs of their historic stature as an example. 10 years ago we were the blueprint of how to run a medium sized football club courtesy of Dan Ashworth.
https://www.youtube.com/watch?v=2X7ElEXFKiE&ab_channel=BTSport - Dan Ashworth's take on his own job. What I'd give for this club to have a man with his competence in a senior position.
Only clubs in top 6 of Championship without them are Sheff Utd and Burnley (who had Wilder and Dyche in long-term management roles where they were top dog in a 90's style Ferguson role). Not the direction of travel any longer.
Based on a quick google, 18 out of 20 Premier League clubs have a Director of Football (or equivalent), with West Ham and Everton being the exceptions. All last seasons three promoted clubs have them, while over half of the Championship do.
Luke Dowling was the last man who held the position but we have since discarded it in favour of a CEO + manager double act... with questionable results. Dowling was the wrong man in a role that needs filling.
A good DoF (in the Dan Ashworth mould) would be vital in bringing some stability to the club. They are almost more important than managers/head coaches in the modern game, with more medium to long term focus.
For me, the ideal set up would be a Head Coach (a proper tracksuit coach on the training pitch taking the lead role in training, not handing over day-to-day responsibility to their staff), alongside a Director of Football appointing the Head Coach, appointing staff, overseeing recruitment (alongside Head of Recruitment/Scouting), overseeing youth team, helping youth players integrate into first team squad, keeping an eye on potential next managers.
Then a CEO to handle non-football matters - a CEO is a corporate role and they should have no business passing judgement on football matters. They're people with business/marketing/financial backgrounds and they should keep their focus on that. CEO's shouldn't be the lead voice on football matters. Only successful exception I can think of is perhaps Karen Brady. And even then, patchy record in her 30yrs experience. Beyond that, nada. I stand to be corrected.
On recruitment - any DoF worth their salt would look at Ian Pearce's track record and get him to pack his bags and replace him with someone suitable. A club of our size needs a pan-European scouting network, backed up by data and analytics.
Brighton and Brentford are testament to its success and it's a mark of how far we behind the times we have fallen that we are now looking at clubs of their historic stature as an example. 10 years ago we were the blueprint of how to run a medium sized football club courtesy of Dan Ashworth.
https://www.youtube.com/watch?v=2X7ElEXFKiE&ab_channel=BTSport - Dan Ashworth's take on his own job. What I'd give for this club to have a man with his competence in a senior position.