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West Bromwich Albion FC / Re: Where to next for the identity of West Bromwich Albion?
« on: Today at 07:04:03 PM »
The question for me is not one of supply, but of demand. At one point our capacity was 28,003, and now I believe it's closer to 26,850.
For me the question should be - if we remain in the Championship, does increasing our capacity lead to an increase in attendance, and thus an increase in money from those supporters?
If we were promoted and cemented our place in the league, one would assume there is enough demand for it to be worth increasing capacity to the low 30,000s. Empty seats don't cost the club, but even in recent history we have tended to have gaps in the lower East Stand near the Brummie Road.
I haven't read Lepkowski's article yet but revenue generation can require innovative solutions that maybe go against conventional wisdom. My thoughts would be to lean on something that is unique to WBA as a way of differentiating ourselves from our rivals. A daft idea might be to have sofas to watch the game from, rather than seats. Or perhaps a level of hospitality that's above a regular seat, but not at the level of the usual hospitality price, or allowing those in hospitality to sit in their usual seat if desired.
For me the question should be - if we remain in the Championship, does increasing our capacity lead to an increase in attendance, and thus an increase in money from those supporters?
If we were promoted and cemented our place in the league, one would assume there is enough demand for it to be worth increasing capacity to the low 30,000s. Empty seats don't cost the club, but even in recent history we have tended to have gaps in the lower East Stand near the Brummie Road.
I haven't read Lepkowski's article yet but revenue generation can require innovative solutions that maybe go against conventional wisdom. My thoughts would be to lean on something that is unique to WBA as a way of differentiating ourselves from our rivals. A daft idea might be to have sofas to watch the game from, rather than seats. Or perhaps a level of hospitality that's above a regular seat, but not at the level of the usual hospitality price, or allowing those in hospitality to sit in their usual seat if desired.