We need to keep it simple. Go back to a tried and tested system for identifying, buying and keeping players. When we took on Pulis, we took on his system on letting him have overall control in this area. We've not surprisingly ended up as other clubs with similar systems - Villa, Sunderland to name a couple.
Go back to what worked. Assess whether Hammond is the right man for the role he's in, if not change. Then bolster the scouts and the checks in place before signing players. Also, stop this 'tried and tested' rule for players and managers. The fact they're tried and tested in the premier league usually means tried and failed somewhere else.
First of all we need a chairman though and then a permanent CEO, then assess the other positions. Personally, I'd have a good look at everyone who've been making strategic decisions for a few years now as they simply haven't worked and we relied on a sticking plaster called Pulis over an ever growing wound which was after Ashworth and Hodsgon left.