Create chances for him and we'll see that he is the closest thing to a world class striker that we could hope to attract. People are going on like he's the next Rosenberg but he scored 9 goals last season in a team that barely had a shot on target in most games.
Also, he isn't a target man. Remember his debut when he got Terry sent off? Remember when he ragdolled Huth against Leicester like he wasn't even there? Play through balls in behind and let him chase and out-muscle the defenders, and swing decent crosses in for him to attack with his superb aerial ability.
His touch, passing and vision are his weaknesses. We lump balls up for him to control and bring others into play while isolated on his own 40 yards from the midfield, which he isn't suited to. We may as well have kept Anichebe as he was the best chance we had for that tactic to work.